I think it's a peculiar thing; this happening was an act of faith. I'm sure that there were some people there who actually didn't want to drink the notorious "kool-aid", but I honestly believe out of the 900+ people who drank to their death toasted before their consumption. This is about those people:
This is more than an act of protest. This is more than a revolutionary convincing a heard of sheep that this is what is best for you. This is an act of faith; this is an attempt to make the intangible tangible. They believed that this would save them. They died the way they chose to die.
I'm not sure how I would respond to my own belief system if suddenly there was a change in the itinerary that would bring me to a place like this: martyrdom.